Wednesday, January 24, 2007 |
Joe Sheehan, Esq., Representing The MLB/DirecTV Devil
MLB is going to tick off a subset of that group: EI subscribers who either have Dish Network or cable. However, they’re not going to lose that group of people as fans of MLB as a whole. Some of those people will switch to DirecTV, others will make do with MLB.tv, still others will not purchase a package and live without the extra games. The number of fans that MLB will lose because of this decision, however, could fit in my living room. You simply don’t go from being such a big fan of baseball that you would purchase 1200 games a year on satellite to a non-fan based on one decision.I don't know about that. DirecTV is generally much worse about rebroadcasting local TV. They're still playing the buy a seperate antenna for local broadcasts game, and now that it's becoming increasingly clear that terrestrial broadcast HD is about to go cable-only, that's a bad way to bet in even the short term.
Another point that Sheehan makes is that this is a niche product; only the extremest of fans buy it. Fair enough. And, it's not like an alternative doesn't exist in the form of MLB.TV, however slow that is; try switching between games. (MLB.TV will offer a new product this season called MLB.TV Mosaic, which allows you to watch up to six games simultaneously.) But even so, those are substantially worse products. Regardless of whether this makes short-term sense for MLB, I just don't think annoying any large segment of your customer base is worth it.
Update: David Pinto adds his two cents, which amount to DirecTV being a better deal than cable anyway, so what's the big fuss?
In 2009 when the FCC has mandated total NTSC phaseout and all terrestrial broadcasts switch to HD, you may or may not have a way to receive such broadcasts. Certainly, you'll have to do so with an exterior antenna. With the exception of LA and NYC residents, for whom this is not a problem, if you want local HD, you're stuck with cable or terrestrial HD broadcast; the latter is much spottier than NTSC, and has far more problems with weather.
Finally, there's ISP services. Time-Warner was a welcome sight when they came to our neighborhood; we were totally fed up with Pac*Bell and their ongoing excuses for poor service quality and uptime on our DSL line. While there's nothing that says I'd have to switch from cable, I'd most likely have to increase my monthly payment if it were divorced from a cable bill.
and yes, its a worse picture, but again it costs less too (besides being mobile) - $80 for the year. (i also get the radio feed package too).
How much does EI cost (i'm sure a lot more than $80/yr), and is it really worth the extra $$?
most of the time, the signal and feed is fast enough too. not perfect, but that's the internet.
Are you saying that if it's not on HD, it doesn't count?
Now, this isn't exactly a fair comparison as the DirecTV was in California (minimal weather issues...and I never had screwy signal because of that and few tall buildings or trees to block the signal). In Madison, where I have the cable (and am not allowed to get a satellite dish by decree of my apartment complex), I can imagine the ridiculous thunderstorms and build up of snow could affect the signal. But even so, DirecTV offered a better, cheaper product that I cannot obtain. In addition, I have no choice if I want more than the most basic channels but to go with my local cable company. The real issue with this TV stuff is that there is absolutely NO competition for cable companies.
Anyways, Extra Innings wasn't available to me either, because I didn't want to shell out the extra $25 a month (it was only on our digital service) BEFORE even buying the package. If you want to particularly rip on this DirecTV/MLB deal, it would make more sense to do it from the point of view that it might actually violate baseball's antitrust exemption (and I have absolutely no clue if it does, but it certainly seems like it could).
I would probably actually buy the MLB.tv option if they had a single team deal (you get to watch a signal team's games for the whole season).
I've had DirecTV for 2 1/2 years now and have preferred it to cable.
"When DirecTV gets HD over the air channels (and they've told me they're working on it) ..."
I suppose I should also add that I have never had EI, so I don't know what I would be missing.
Explain this to me. Maybe I'm misunderstanding you, but currently in Chicago, my friends who have DirecTV get all local channels, and they get the ones in HD that broadcast in HD (the networks, WGN, etc.). Are you saying this WON'T be the case in 2009?
I know when DirecTV originally came out, you couldn't get local channels unless there some agreement (like you lived in a rural area or something). But at least in Chicago, you can get all the local channels.
HD shouldn't be an issue for DirecTV by 2009. See the press release:
http://www.directv.com/DTVAPP/global/contentPage.jsp?assetId=P4130030
Currently, DirecTV has local HD in 49 markets, although there are very few regional sports networks (RSNs) in HD even in those markets. Having the capacity to carry 1500 local HD channels should cover the rest of the US, including the RSNs.
Now, whenever D* says a date for anything, I generally add 6 months onto it. So instead of Q3 2007 I'd expect late Q1 2008 before you'd start seeing the first of the national HDs go up, along with some RSNs in the current 49 HD markets.
The biggest stumbling block for D* for local HD is going to be contractural, not technical. Local HD rebroadcast rights are separate from local standard def rights, so D* has to re-do all the legwork it did years ago when it first offered local channels. Some of the affliates are holding out for a bit more cash this time around, which is why you'll have some markets with only 3 HD channels, some with the big 4 and the CW, etc.
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