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Tuesday, May 13, 2008

There's A New Wig In Town

The Times has a piece on Maggie Rothschild, the woman behind the Dodger tricolor wig and the plush Rally Monkey, both sold and given away at the parks. She started with a "Millennium Bear" with a down-counter to January 1, 2000, but as she put it, "Once the clock hits the millennium, you're out of business for the next 1,000 years."
Then the Dodgers, who had ordered bean-filled dogs from her, called. Could Rothschild design Dodger blue novelty wigs to be sold in the team's retail stores?

"Blue hair?" she recalled thinking. "I was very taken aback. I was like, 'I don't know if I'm the right person for this.' "

Rothschild, who'd never made or even worn a wig, began rifling through catalogs, sampling dyes and contacting designers. Soon she had fashioned 600 fluffy, blue wigs made of polyester and acrylic fiber.

The wigs "sold out almost immediately," said Mike Nygren, the Dodgers' former director of merchandising, who came up with the idea. "They were kind of goofy, they were kind of fun, they were a way to identify. We knew they'd sell."

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