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Tuesday, June 30, 2015

Cord Cutting Continues, Now Up To 8.2% Of The Subscriber Base

Something I forgot to write about last week: a new study by Digitalsmiths shows an 1.3% year-to-year decline in the number of people with cable TV, making 8.2% overall who are former cable customers, while "a much larger 45.2 percent said they reduced their cable or satellite TV service during the same time frame." This "cord shaving" suggests people are doing other things with their free time, and cable/satellite TV is increasingly irrelevant. Unclear how many of them are in the LA area, but this can't be a good sign for traditional cable.



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