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Tuesday, January 18, 2005
Decoding The New Dodger Duckspeak
Lon Rosen, in the LA Business Journal, regarding the marketing campaign for the Dodgers scheduled to start next month:
We’ve acquired some really popular players and we’re going to make sure the public knows who our new players are. It’s a good way to deliver the message. People are always excited to meet the players.Welcome to the bizarro world of the Dodgers, where the players are popular, yet nobody knows who they are.