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Monday, October 25, 2010

The Myth Of The Myth Of The Small-Market Series

Over the last 48 hours, I've seen various people carp on Twitter, and now in Sabernomics, that the upcoming Giants/Rangers World Series is not, in fact, a small-market series, this according to Nielsen market breakdown. That's all well and good, but it fails to take into consideration the hidden issues of how valuable each team's fan is, both to the broadcasters (indirect value) and to the team itself (direct value such as ticket sales, parking, etc.) I would be willing to bet that the Red Sox are much better at monetizing their fans than the Giants or Rangers, i.e. they have more engaged fans than either team. And of course, the Yankees have more fans than anybody.

Also: converted to actual market size numbers, the gap from a Phillies (3M)/Yankees (7.5M, total 10.5M households) World Series to a Giants (2.5M)/Rangers (2.6M) World Series amounts to a difference of nearly half.

(Nate Barlow at Deep Into Sports last year did a calculation on a related issue, payroll dollars spent per audience household.)

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